![]() ![]() ![]() If anyone can do it, however, it’s likely to be Jony Ive’s design team. succeeded in making the Apple Watch desirable, but doing the same thing with a headset could be tougher. If Facebook or Alphabet emerge with a competitor, however, something could emerge sooner rather than later. There’s no doubt, though, that Apple experiments with many different technologies and putative products for both possible offensive market entry and defensive feature equalizing should competitors emerge with something new.Įven if Tim Cook’s R&D team is working on Apple Glasses, doesn’t mean the firm plans to sell it any time soon. It probably doesn’t want to lead the industry away from that while it’s on top. Apple clearly wants to be part of AR, and it might even want to be part of the post-smartphone tech solution, but the company isn’t likely to drive in that direction too quickly.Īpple is after all a smartphone company. If AR is going to kick off, that means less time holding our smartphones in front of our faces. A set of AR glasses could make that kind of software much more useful. It’s clear that it thinks that software using image recognition, information overlays and the like are the next big thing in mobile apps. ![]() The firm is including ARKit, a developer toolset for applications using AU tech, in its next iOS release. iGlasses would be, as Neil Cybart at Above Avalon suggests, part of a much broader augmented reality push from Apple. While the name may seem perfectly appropriate, there’s likely more to Apple’s thinking than that. It’s not that Apple is bad at what it does, it’s that expectations are high and the risk/reward ratio is tough to handle. The only one it’s actually released, however, has been far from a roaring success. Over the last few years any number of revolutionary products from Cupertino have been floated. The problem is, as with any Apple product rumor, that the firm is just unlikely to bring this tech to market. Wall Street commentators are already trying to value the business, and there’s already people dreaming up app ideas. The release is “ inevitable” according to some tech writers. ![]()
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